Website Rebrand

A complete rework of the NOWATCH website based on extensive market research, customer interviews, and new brand guidelines that I developed.

Social Media Rebrand

I created templates for reoccurring themes that boosted organic engagement and made it easy to create, schedule, and post content.

Reel Narratives (press play)

Created and edited with AD and photographer to emphasize the interchangeability of the health tracker and its USP as an aesthetically stylish health tracker.

‘Life is a workout’ social campaign series for NOWATCH (a health tracker). These short stories highlighted the ways in which life can already be the greatest workout routine of all—lifting the burden of always feeling like you should be doing more.

A spotlight on notable Amsterdam residents who wear NOWATCH. This was a studio tour with the artist Timo.